The next major design shift will be living design

“We call it ‘living design’ because the key thing that’s going to happen next…is undoubtedly the Internet of things,” Curtis said at our MobileBeat conference in San Francisco, referring to the idea that soon everything will be connected to the Internet. “The digital world is going to be louder than the real world, and it’s going to surround you, pretty tightly wrapped up,” he said. The API culture will drive the living design movement, Curtis said, which is already picking up steam. After all, once just about everything is online, companies will want to make their services easily available on a variety of devices.