The Digital Rubicon

It's no secret that comics sales are declining. The numbers of readers are declining, the numbers of stores are declining, the amount of cash being made is declining. It happened once before when comics were sold only on the newsstand, back in the Neolithic Era for you who are too young to remember. What saved it then was the Direct Market but that's now killing it; the market is constricting and the numbers of readers are finite. What may save it this time is going digital — comics here on the web. The reason is this is where the eyeballs are. — John Ostrander