MediaPost Publications Big Changes As Facebook Outsources Traffic

Tuesday, April 28, 2009 - 15:57
Digital Business
mediapost.com

Facebook on Monday opened up massive parts of its site to third party developers, a move that effectively allows other sites to let users post updates, share pictures and links, and interact with Facebook without ever visiting Facebook.com. "Apparently, the company is prepared to lose gobs of traffic and, in turn, revenue from display ads on the site," notes BusinessWeek's Douglas MacMillan.

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