Friends of Jack

In "News Morons Can Use" Department:

As part of its 150th anniversary celebrations, on July 1, Jack Daniel's Tennessee Whiskey will launch a global hunt designed to unite "Friends of Jack" across the world.

The campaign, created with Arnold Worldwide, will have fans searching for 150 authentic, handcrafted whiskey barrels in more than 50 countries over three months. The barrels have been hidden at historic and cultural sites in the countries....

MediaPost.com
http://bit.ly/297Zgax

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